I showed some examples of ICA artwork in my previous post about postcards. I mentioned that Theo Matejko's designs were used for multiple purposes by ICA. First an example of a postcard:
This design is also used for the cover of the 1925 catalog. It really shines here and these beautiful designs must have been a powerful marketing tool for ICA. What I also find striking is that many women appear in the designs. Did ICA want to promote photography for women or was it just meant to make their products attractive to male photographers?
Finally, ICA artwork on a small folding calendar measuring only 10,5 x 7 cm. It's for the Italian market and shows the calendar year 1926. In my opinion, the right image is the most beautiful design that Theo Matejko has made for ICA. The young woman concentrating on the settings of her camera is simply impressive. You immediately fall in love with this lady, at least I do...
In a way, it's also a timeless image. I associate the image with today's photographers viewing a captured image on the display of their digital camera. Also notice that the signature of Theo Matejko is clearly visible here.
- Theo Matejko on Wikipedia